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Digital marketing and analytics: Lessons for Canadian retailers using offline conversion tools following Privacy Commissioner’s ruling

Éloïse Gratton February 21, 2023

A recent decision by the Office of the Privacy Commissioner of Canada (OPC) illustrates the complex and often ambiguous nature of consent under Canadian federal privacy legislation, the Personal Information Protection and Electronic Documents Act (PIPEDA). It also highlights key implications for Canadian retailers processing data as part of their digital marketing and analytics efforts, using offline conversion […] Read more

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Consumer Privacy Protection Act (Canada’s Bill C-27): Feedback from industry participants

Éloïse Gratton January 30, 2023

Bill C-27 – the second iteration of Bill C-11 (2020), which died on the order paper in 2021 – is currently at second reading in the House of Commons. Canada’s Consumer Privacy Protection Act introduces two new statutes that would make substantial changes to the federal data protection legislation, the Personal Information Protection and Electronic Documents Act (PIPEDA). First, the Consumer […] Read more

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Loi sur la protection de la vie privée des consommateurs (projet de loi C-27) : Rétroaction des acteurs de l’industrie au Canada

Éloïse Gratton January 30, 2023

Le projet de loi C-27 – deuxième mouture du projet de loi C-11, mort au feuilleton en 2021 – est en deuxième lecture à la Chambre des communes. La Loi de 2022 sur la mise en œuvre de la Charte du numérique prévoit l’édiction de deux lois apportant d’importantes modifications à la législation fédérale en matière de protection des données, la Loi sur […] Read more

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SCC to decide: Does reasonable expectation of privacy attach to IP address?

Éloïse Gratton January 25, 2023

On Jan. 17, 2023, the Supreme Court of Canada (SCC) heard the case of Andrei Bykovets v. His Majesty the King (40269). This appeal is of significant importance to Canadians’ privacy rights, specifically their informational privacy, as it addresses the interpretation of section 8 of the Canadian Charter of Rights and Freedoms (Charter) protecting individuals from unjustified intrusions by […] Read more

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Cyber risk guidance for customers and providers of managed IT services

Éloïse Gratton January 20, 2023

Cybersecurity is a fundamental issue for Canadian organizations of all kinds and sizes, including organizations that use information technology services managed by independent service providers. The Canadian Centre for Cyber Security has issued guidance to help organizations manage cyber risks when procuring and using managed information technology services. You can read Bradley Freedman’s article on […] Read more

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Improving cybersecurity with internal resources and outsourced services

Éloïse Gratton January 12, 2023

Cybersecurity is a fundamental issue for organizations of all kinds and sizes, but many organizations have limited financial and human resources available to implement comprehensive cybersecurity measures. In October 2022, the Canadian Centre for Cyber Security issued guidance to help Canadian organizations assess and improve their cybersecurity posture and effectively outsource cybersecurity to a managed security service […] Read more

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Canada’s Anti-Spam Legislation – 2022 Year in Review

Éloïse Gratton January 6, 2023

In 2022, the Canadian Radio-television and Telecommunications Commission continued to enforce Canada’s Anti-Spam Legislation (commonly known as “CASL”). CASL CASL creates a comprehensive regime of offences, enforcement mechanisms and potentially severe penalties designed to prohibit the sending of unsolicited commercial electronic messages (CEMs), the unauthorized commercial installation and use of computer programs on another person’s computer system […] Read more