Marketing Disrupted: Balancing data and desire (accenture podcast)

I am delighted to have contributed to this great podcast dealing with marketing and privacy.

In this podcast, Amber and Brent first interview Justin De Graaf, Head of Ads Research and Insights at Google, about how the tech giant makes its money and drives the global economy.

They then interview me about whether a company like Google can have too much information, and how marketers can walk the line between innovation and privacy.

They also speak to Sara Clodman, VP of Public Affairs at the Canadian Marketing Association and Loni Stark, Senior Director of Strategy and Product Marketing for Adobe, about finding the balance between better understanding consumers’ desires and keeping their information secure.

Listen to the podcast Balancing data and desire.

This content has been updated on July 7, 2019 at 19 h 23 min.