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Legal News

How to write a good privacy policy: lessons from the Article 29 WP

At the beginning of 2012, Google announced that it would be adopting one single privacy policy across all of its various services. Immediately, the EU data protection authorities launched an investigation to assess the compliance of Google’s privacy policy with the European Data Protection legislation. The Article 29 Working Party (WP29) (European data protection authorities), […] Read more

Legal News

Is behavioral advertising harmful?

The Economist published a great piece on behavioral advertising : “Getting to know you: Everything people do online is avidly followed by advertisers and third-party trackers”. I blogged yesterday about the fact that the article raises an interesting point: industry players often take the position that since they do not know the users’ names, what they are collecting […] Read more

Legal News

Should behavioral advertising profiles qualify as “personal information”?

The Economist published a great piece on behavioral advertising today: “Getting to know you: Everything people do online is avidly followed by advertisers and third-party trackers”. The article discusses the fact that gathering information about users and grouping them into sellable “segments” has become important for the $120 billion online advertising economy. The article raises an […] Read more