Online Behavioral Advertising

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Forty hours on privacy

I will be teaching, for a fourth consecutive year, DRT-6929E-A, a privacy law course at the  University of Montreal Law Faculty. The class is offered to Masters degree students and takes place every Monday from 4 to 7pm, January 11 to April 11, 2016. I have been teaching since 2009 (e-commerce law from 2009 – […] Read more

Legal News

Top five mistakes when drafting website privacy policies

Many organizations remain very broad in their website privacy policies on the use made of the information collected. Recent bill S-4, the Digital Privacy Act, the federal government’s latest attempt to reform PIPEDA was proclaimed last month and proposes a revised “valid consent” provision (PIPEDA, s. 6.1), by shifting from a subjective standard to a more objective standard. To […] Read more

Legal News

Targeted Advertising and the “Reasonable Expectations” of Customers

An article was published yesterday which pertains to Netflix testing ads surrounding its shows. An update was then posted beside the title of the article to specify: “only its own” to refer to the fact that Netflix would be testing ads to promote its own products and not enabling third party ads. This brings forward the issue […] Read more

News

Google enrichit ses bases de données NOW !

Auteur: Raphael Pallanca, Étudiant au cours de DRT6929E Google Now, c’est l’application prédictive du géant de la Silicon Valley du même nom qui délivre « la bonne information au bon moment » selon ses concepteurs. Pour Google, cette application permet à l’humain de se décharger des informations qu’il doit intégrer chaque jour. Cela va du rappel d’acheter […] Read more

Events Legal News

Forty hours on privacy

I will be teaching, for a third consecutive year, DRT-6929E-A, a privacy law course at the  University of Montreal Law Faculty. The class is offered to Masters degree students and takes place every Monday from 4 to 7pm, January 12 to April 13, 2015. I have been teaching since 2009 (e-commerce law from 2009 – […] Read more

Privacy Practices that Promote Consumer Trust

This session will discuss the privacy challenges that businesses are facing in the digital environment and more specifically, how they can make sure to maintain consumer trust. Privacy laws are not always well adapted to new digital marketing developments and therefore, businesses have to determine where to draw the line on ethical vs. unethical marketing […] Read more