Marketing

News

Forty hours on privacy

I will be teaching, for a fourth consecutive year, DRT-6929E-A, a privacy law course at the  University of Montreal Law Faculty. The class is offered to Masters degree students and takes place every Monday from 4 to 7pm, January 11 to April 11, 2016. I have been teaching since 2009 (e-commerce law from 2009 – […] Read more

Legal News

Targeted Advertising and the “Reasonable Expectations” of Customers

An article was published yesterday which pertains to Netflix testing ads surrounding its shows. An update was then posted beside the title of the article to specify: “only its own” to refer to the fact that Netflix would be testing ads to promote its own products and not enabling third party ads. This brings forward the issue […] Read more

Events Legal News

Forty hours on privacy

I will be teaching, for a third consecutive year, DRT-6929E-A, a privacy law course at the  University of Montreal Law Faculty. The class is offered to Masters degree students and takes place every Monday from 4 to 7pm, January 12 to April 13, 2015. I have been teaching since 2009 (e-commerce law from 2009 – […] Read more

Privacy Practices that Promote Consumer Trust

This session will discuss the privacy challenges that businesses are facing in the digital environment and more specifically, how they can make sure to maintain consumer trust. Privacy laws are not always well adapted to new digital marketing developments and therefore, businesses have to determine where to draw the line on ethical vs. unethical marketing […] Read more

Events

CMA Regulatory Conference: Digital Crossroads

I will be participating at the CMA event “Digital Crossroads – Marketing, Privacy, Data and Consumer Trust” taking place in Toronto on November 25th. Digital Crossroads – Marketing, Privacy, Data and Consumer Trust is a must-attend event for professionals responsible for building consumer trust and keeping their organisations compliant with current and upcoming digital marketing […] Read more

Legal News

More on Digital Market Manipulation

For those who, like me, found Law Professor Ryan Calo‘s “Digital Market Manipulation” article absolutely interesting and fascinating, will be delighted to know that there is a new publication on this topic. Law Professor David C. Vladeck just published a piece entitled: “Digital Marketing, Consumer Protection, and the First Amendment: A Brief Reply to Professor Ryan Calo“. […] Read more

Legal News

Is behavioral advertising harmful?

The Economist published a great piece on behavioral advertising : “Getting to know you: Everything people do online is avidly followed by advertisers and third-party trackers”. I blogged yesterday about the fact that the article raises an interesting point: industry players often take the position that since they do not know the users’ names, what they are collecting […] Read more